The 2026 Motor Show: an edition to be proud of!
The 2026 Motor Show is over – and what a show it was!
With over 100 Frontliners (ambassadors and hostesses) working across 11 different brands, we worked together to ensure a strong presence and a professional experience for every visitor. Once again, our Frontliners gave their all and represented each brand with knowledge, enthusiasm and flair.
All Frontliners were carefully screened in advance by The Frontline Company, followed by auditions with the various brands. Once selected, they received targeted training so that they could start work fully prepared.
For many, it was a unique and educational experience. We are immensely grateful for the dedication, energy and commitment shown by our Frontliners during the 2026 Motor Show.
A word from our Frontliners:
The Brussels Motor Show is always a thrilling experience that I can’t recommend highly enough. With The Frontline Company, you can be sure that everything – from casting and support to payment – runs smoothly. – Didier
It was my first time working as a steward at the motor show. Those 10 days flew by. Thanks to the TFC team for the great collaboration and see you soon on other (automotive) jobs. – Jurgen
Support during the Motor Show
As well as being present at the Motor Show itself, our Frontliners also provided support at various dealerships. During the Motor Show, these dealerships are particularly busy due to the attractive promotions on offer. Our Frontliners were on hand there too as information specialists and supported the teams in the showrooms wherever needed.
Fancy working at the Motor Show too?
Working at the Motor Show is more than just a job: you’ll gain valuable experience, meet new people, build friendships, and it looks fantastic on your CV!
Would you like to be part of the next edition?
Send your CV to [email protected] so we can get to know you better.
The selection process for the next edition always starts well in advance.
We begin our initial selection as early as the summer.
Auditions then start in September/October.
Would you like to work for us throughout the year? Simply sign up via our website.
Need Frontliners for your stand?
Would you, as a client, like to have our Frontliners work at your stand during the next edition of the Motor Show? Let us know — we’d be happy to get in touch with you for a personal consultation.
Thank you, Motor Show 2026!
A heartfelt thank you to everyone who contributed to the success of this edition. And, of course, a sincere thank you to our customers for the trust they have once again placed in us.
✨ See you at the next edition!
